ALTERNATIVE REALITY

The “Alternative reality” exhibition is dedicated to the influence of blockchain technologies and related phenomena on the development of contemporary art in the digital world. NTF artworks presented at the show cover five main themes depicting the most discussed topics of the WEB3 world and economy: DeFi, Generative Art, Metaverse, Sustainability, and the Future.

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2021 was a defining year for NFT. After the first major sale of Beeple’s «Everydays: The First 5000 Days», leading auction houses and art market participants turned their attention to the potential that NFT has. Digital artists and creators, some of whom have been digitally creating their works for over 20 years, have received a powerful tool to popularize their creativity. At the same time, authors working in traditional media adapt their works for their demonstration in virtual spaces, modifying the medium or combining techniques.

Modern artists become not only the creators of worlds in the literal sense of the word, creating visual content for the network and Metaverse, but also creators of new meanings and values ​​of the digital age of WEB3. NFT art visionaries will go down in history as pioneers of creative thinking of a different order. Already now, authors fill their works with meanings and ideas that reflect global trends of the current time and will be significant in the future.

The exhibition brings together digital artists with an art world background and those who came to digital art from the field of design and already received recognition within the NFT community. In this way, the impact of new technology on how artistic expressions and themes raised by contemporary creators are changing is comprehended.

The “Alternative reality” exhibition is a part of WOW Festival 2022, that unites NFT’s by world’s leading digital artists, curated collections of major and emerging marketplaces and galleries and special projects dedicated to Metaverse and contemporary digital art in virtual worlds.